Reading Response 3

In these chapters I realizede that the groundswell really has a mind of its own. People are drawn into things because of their appeal. Most women are drawn in by beauty commercials. If you see an extremely beautiful woman on an advertisement promoting a product, people initially think it will make you lookm like that. It is appealing therefore people buy it. The Knoy 2012 campaign took off tremendously once it went viral. It appealed to a lot of people because it was sad and it talked about the atrocities that were being done over there in Africa. People saw that video and wanted to know more.

Different companies use the groundswell, and sometimes it works and sometimes it does not. For example the Knoy 2012 movement was doing great until evidence was released that Joseph Kony was no longer a threat, and had not been for some time. Also it did not help that the video's creator, Jason Russell was caught nude, and intoxicated in public .  Videos of that went viral and after that people started taking him less seriously. the Kony movement has all but disappeared from people's minds. an example of how the groundswell went from being a negative to a possitive would be to look at BP.

As we all know BP had a horrific oil spill a few years ago and at the time didn't really care. People in the Gulf Coast were losing jobs and their homes do to this spill. Fishermen especially because all the fish were dying and the environment was destroyed.   BP was absolutely bashed in the papers, on TV, and through social media. Relief efforts are on going in the Gulf to help clean up, and BP has released ads saying  that they are committed to staying in the Gulf as long as it takes until their mess is cleaned. It is just another example of how a company took the groundswell and tried using it in their favor to make their company seem appealing to people again.